A recent survey from goo Research, reported on by japan.internet.com, into text-based communication revealed carrier email ruled for mobile users, but SMS was also unexpectedly popular.
Demographics
Between the 7th and 10th of May 2013 1,073 members of the goo Research online monitor group completed a mobile phone (including smartphone) based survey. 54.1% of the sample were female, 2.1% in their teens, 18.6% in their twenties, 38.3% in their thirties, 27.8% in their forties, and 13.1% aged fifty or older.
Quite frankly, I find the mobile carrier SMS figure very difficult to believe, especially as there is no such thing as free texts plans, and they cost 3.5 yen each on docomo at least, and all phones come with carrier email that is usually free and supports much longer messages than SMS. Perhaps many people think that sending an email to another mobile user is SMS? However, talking to a friend, he suggested that emoji on the iPhone are much easier to use in SMS than in email, and also LINE (pictured above) encourages people to use phone numbers, not email addresses.
I use pretty much everything listed here, except for SMS and SNS. I use Google Hangouts for social chat, which I suppose counts as a voice call service, especially now it has become a standalone app rather than the old Messenger that was grafted on to Google Plus.
Research results
Read more on: goo research,line,textQ1: Which of the following text-based communication methods do you use? (Sample size=1,073, multiple answer)
Mobile carrier email 91.2% Web mail 56.9% Mobile carrier SMS 48.5% SNS text messaging function 39.5% Voice call service (app, etc) text messaging function (to SQ) 36.3% Non-web computer-based email 18.5% Other 0.0% Don?t use email 1.2% Q1SQ: Which voice call services? text messaging function do you use? (Sample size=389, multiple answer)
LINE 90.0% Skype 29.8% comm 5.7% Kakao Talk 5.1% Other 0.8%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/UHiHVbjBB-c/
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